The platform is rolling out a new feature that allows them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the service announced that it now features more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global release. This development coincides with a rise in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to increase or decrease of that, based on their own preferences,” said a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 mn videos are uploaded to the platform each day, making AI-generated material a limited portion of its overall inventory.
User Control Features
Members will be able to decrease or raise the amount of artificial media they view by accessing the topic control option in the app and picking “AI-generated content”. Additional categories that currently be adjusted under the setting include news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s policies require content makers to label “realistic” AI-made content, and it prohibits dangerous fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the service will now attach an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to stop users from trying to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for specialists and groups to create informative material about using AI responsibly. This project will assist charitable organizations specializing in teaching coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, following debate over proposals to make redundant numerous safety staff in the UK. TikTok is expected to reduce 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it is viewed by people. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
